BRIEF
The brief was to design the Matsya stall for the Bridal Asia 2024 shows in New Delhi and Mumbai. The client had envisioned a very distinctive look and wanted the stall to complement the elegant bridal ensembles displayed in it.

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CHALLENGES
Counterform team had to arrive at a sophisticated, refined and distinguished look for the stall. Though the process was gruelling, with multiple iterations, the result was a perfect symphony of colours, forms and textures that delighted the client and the customers.

SOLUTION

We created an exquisitely grand and distinctive look through a rich charcoal colour palette clubbed with antique mirror panels, baroque-styled chandelier, ornate hand-carved fireplace mantel. The main branding was copper-plated with mirror encasing. The bridal collection was displayed on dress forms and hung on customised brass display stands. The deep and rich tones of the stall beautifully complemented the subtle palettes of the bridal ensembles.