Gibam Pharmade Solutions
TRADE SHOW | LONDON, UK
All pharmacists have their own idea of space that reflects their personal style and ambition to improve their space and welcome customers in a pleasant and functional environment. Gibam Pharma helps realize these ambitions by creating bespoke storage and display systems for pharmacy stores.
Category
Trade Show
Type of Work
Concept Design
Floor Planning & Strategic Layout
Planning of display
3D Renderings
Fit-out & fabrication
On-site installation
BRIEF
Gibam Pharmade Solutions was a B2B exhibition displaying a host of storage systems, furniture components, lightings and accessories that pharmacies would need. Our brief was to create an engaging space that not only displayed all these products seamlessly but also allowed visitors to interact with them.
CHALLENGES
The challenge was to gauge and predict how visitors would interact with the systems and exhibits in the Show.
SOLUTION
Counterform created a strategic design layout with floor plans that were both inviting and functional. The exhibition was designed to demonstrate the modular system of the exhibits, showcase a combination of different product styles and materials. All the exhibits had ample space around them that encouraged visitors to walk around them and also engage and interact with the exhibits, ensuring an overall enriching experience.
