BRIEF
To gain traction in the B2B sector in the USA, Rushil Décor Limited decided to take part in their debut exhibition at the IWF in Atlanta. Counterform Design was tasked to design and fabricate the booth. The brief was to portray an upscale, sleek, and exclusive image of the brand, taking into account the buyers and business associates who visit the booth.​

​

CHALLENGES
The challenge was to create an overarching simple and modern look that would draw attention to the plethora of products on display like the laminate, PVC, and MDF items. And at the same time act as a conducive space for business dealings.

SOLUTION

The outcome was a smart, sleek and modern design, with corporate and product branding in 3D, and various product displays within the booth. Two small fully covered conference rooms were also designed within the booth to conduct meetings. The rooms included laminates on metal stands that showcased the product line. Overall, Counterform Design team developed a visually arresting, harmoniously designed and upscale space that transpired in fruitful business development.