Basanti
RETAIL STORE | JAIPUR, INDIA
Basanti, with seven outlets in Delhi, Gurugram and Jaipur, has become a go-to for modern fashionistas looking for chic bridal couture, contemporary Indian ethnic wear and on-trend ensembles.
Category
Retail Store
Type of Work
Concept ideation
Planning & layout
Interior Design & Fit-Out
Shopfitting
Execution
BRIEF
The client wanted to create a world rooted in Indian culture that was also contemporary and relevant to today’s young generation. He wanted the space to exude Indian traditional charm, packaged in a contemporary demeanour, for a globally appealing look.
CHALLENGES
The client wanted all the stores to reflect a consistent brand look. Within each store, he also wanted an exclusive space for high-end bridal couture ensembles under the sub-brand Matsya.
SOLUTION
Counterform designed the flagship store in Delhi, setting the brand’s overall design theme, and applied the brand look consistently across two more stores in Jaipur and Gurugram. The design elicited evoked a sophisticated and understated elegance. Subtle touches of India traditional aura was created throughout the space. The interior was done in was done in muted colour palette, to ensure the the focus was always on the couture. The sub-brand Matsya was showcased in an exclusive space bearing an overarching similarity with the main space, yet exuding more grandeur through wall textures, stone floorings and gilded antique gold.
